As a service to our listeners and the NVR/Blacksburg communities, our radio station provides public service announcements (PSA) for non-profit organizations. A PSA is a non-commercial advertisement, broadcast for the public good. Cumulus Media – Blacksburg stations will air PSAs pre-recorded by the submitting organization, but can also produce the announcement in our studio if the organization does not have one already made. PSAs are aired on WPSK (107.1 FM) and WFNR (710 AM). PSA content is not posted on our websites.
PSA requests must be submitted by an organization that qualifies as tax-exempt under IRS Tax Code 501 (c) 3.
Events or information must be submitted by a not-for-profit organization or non-profit agency.
Events or information should provide a service or benefit to the community, listeners and/or members.
Message must pertain to the NRV/Blacksburg area and its residents.
Please follow these guidelines closely. Doing so will make it more likely that your CC/PSA will be broadcast on air. Items with * are required before you can submit.
- Include all pertinent information: who, what, when, where, why
- Use complete sentences (not just a list of details). Short, simple sentences are best.
- No editorial comments allowed: PSAs must not imply that WPSK/WFNR is taking any position.
- Don’t use ALL CAPS
- Include phonetic pronunciation, particularly with names like DOUBLE-U EFF EN ARE
- No prices may be mentioned in your announcements
- Events mus be free and open to the public
- Cannot contain “call to action” (e.g. “…call now”, “… go to the …”)
- Cannot make subjective claims
The total length should be such that it can be read in 30 seconds or less (approximately 70-75 words).
The following PSA content will not be aired:*
- Rallies or demonstrations
- Ticket, product or donation pricing
- Book signings or public appearances
- Benefits for individuals
- Workshops or classes
- Anything related to candidates for public/political office or political organizations
All PSA submissions are subject to approval by Cumulus Media, Inc.
*Content that does not qualify for a free PSA may be considered a community event and can be submitted for approval to our Community Calendar.
Sample Copy: The annual Clean Cars for Cancer car wash event will be held on Friday, September 5th between 9am and 5pm, at the Radio Station parking lot at 1234 Main Street in [City]. [Organization Name] is a local non-profit. All proceeds to benefit the Cancer Society. Information is available at [yourwebsite.com] or [540-300-1234].
Submission Deadline: a minimum of 30 days prior to requested broadcast date/start date. Submissions received within 30 days of event will be discarded.
Run Dates: Maximum duration 30 days.
Length: For consideration purposes, please submit your script in :30 copy length below. Please note that a :30 script contains approximately 70-75 words. Scripts are subject to editing by Cumulus Media, Inc. staff.
Schedule Length: Inclusion of your announcement will be on a space-available basis. Cumulus Media reserves the right to review and refuse any announcement and is under no obligation to broadcast any information. Cumulus Media assumes no liability for anything that may result from the information aired. Cumulus Media also reserves the right to rewrite or edit your submission for clarity, accuracy and adherence to broadcast standards.
Quantity: Qualifying organizations are allowed one announcement per month. Only one announcement per organization will be broadcast at any given time.
Events: Community Event information can be posted on our websites.